Everyone loves something for free. The marketing message varies but the core tactic involves the word “free”.
Phrases such as “buy two and get one free”, “free holiday for purchases over $1,000″ and the online shopping favorite of “free shipping” are the bread and butter for all marketers.
When you are starting your blog, website or start-up you usually don’t have a big bucket of money to throw at marketing. Traditionally you did something like a letter box drop, a direct mail after buying an expensive list from a database marketing company or you hired a telemarketing company to call people and annoy them.
In the digital marketing world it could be buying Google Adwords and commencing a digital marketing campaign that uses key words and phrases that people would use to find your product or service when searching online, it could also be Facebook ads targeting your city and target demographic. At the end of the day it can cost a lot of money to mount a major marketing campaign unless your family is backed by Rupert Murdoch, Bill Gates or a drug baron. The money pit is not a bottomless pile of gold coins produced by the golden goose. You have to get smart and savvy and find cheap or zero cost alternatives or otherwise start robbing banks.
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